Product Launch Envisioneering

Recipes for Predictable Success

The Right Plan

Successful launches require getting the right plan - right.  The only way I learned how build the right launch plan was to launch.  A lot.

My first job after college was supporting national sales launches for pre-developed projects.   I've since focused on simple solutions on any scale from green energy technologies and SaaS platforms, to better consumer products and places.

I'm drawn to simple, healthy, longevity-focused visions, supporting dreams that enhance the everyday lives of people and planet with “sacred perseverance."

I started in the mail room of an award-winning, Carolinas Master Planned Development before a 'temporary' move West in 2002 became full-time after launching the first major destination resort in the United States following 9/11.

I've led launches including the only destination resort built in the United States during the Recession; wildly sensitive Pacific Coast retreats; heritage Montana ranch and farm conversions; Carolinas golf havens; and most recently, a Continuing Choice Living! Community™ whose residents age 10 years below the Senior Housing norm.

A passion for 'what makes Buyers buy' began as a Real Estate agent, and is core to helping Sales professionals I manage as owner of a full service Real Estate brokerage based in Central Oregon.

Urban Growth Boundary Technical Advisor

Pronghorn, Bend, OR

Suncadia, Roslyn, WA

Wilderness Club, Eureka, MT

Racine Dominicans, WI

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Successful planning includes:

 

a clear exit strategy before launching;

 

facts that turn due diligence into "do" diligence;

 

and proof that we "live inside the customer's head".

Stu Hicks

Bend, OR

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"He will be the sure foundation for your times, a rich store of salvation and wisdom and knowledge."

Isaiah 33:6

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