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Case Study: Hydro Flask
Hydro Flask
Bend, OR
CPG Brand Launch & Sale
Initial Condition: raw double-walled bottle concept without brand or path to market.
Intervention: naming, brand spine, positioning as personal gear, manufacturing, and readied distribution for outdoor / lifestyle online consumers.
Identity, not innovation alone, determines margin and exit potential.
Case Study + Pipeline: BOWWOW Inc.
BOWWOW
Footwear Inc.
Bend, OR
Initial Condition: USA National Champion patents disruptive tech; fails in distribution.
Intervention: Branded to dog ownership (40% households); added patented foot bed tech used in all US Major Sports Leagues; created Best-in-Class activation; secured National Retail Distribution commitment (US #2 Category, 1100 POS.)
Behavior, not advertising, determines adoption and repeat use.
Pipeline:
McKENZIE RIDGE
Boutique Microtel Development
Deschutes County, Oregon, USA
Vacant, downtown-zoned parcel with rare entitlement allowing hotel-classified, independently owned vacation units: not subject to the City’s restrictive vacation rental ordinances.
Thesis: Units priced $399,999–$469,999 with stabilized ADR $202.50 and 59.17% occupancy, generating $42K+ gross annual income per unit. Modeled sale IRR on equity: >100% over a 12-month assumption.
Sustained, high demand meets scarcity: Grandfathered Entitlements in growth moratorium.
Crafted Better Days
TM
Consumer / Pet
USA D2C Subscription Launching
Makers of Good Dawg Gravy, single-serve toppers with transparent dosing for dogs.
Thesis: Healthier pets, lower vet bills, longer life, "More Fun Days"; Proven D2C model (200+ Monthly Subscribers): pricing, churn, and sustainable margin; Launch-ready manufacturing in place.
Highest Pet Ownership (and spending) in History at a time when "...our Dog is part of the family!"
Pipeline:
Investor Alignment Benefits
Investors in the Third Salt Venture Fund participate economically, and experientially, in the environments the Fund develops. When the Fund holds a position in a destination, brand, or real-asset platform, limited partners receive preferred access, pricing advantages, and on-site invitations tied directly to active portfolio holdings. The places we build are meant to be lived in, walked, and understood, (not abstracted into a PDF.)
Seeing strategy expressed in the real world creates conviction, reduces information gaps, and reinforces why we back projects that last.
Offering Status
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